You hear all the time, “Publish blog posts and you’ll get more traffic.” But for landscaping SEO, content is a little different than other businesses. It needs to solve an actual problem for someone searching right now.
Topics That Move the Needle for SEO For Landscapers
- Best planting times in your town
- Yard cleanup checklists by season
- Real project case studies with before/after photos
- How to choose between sod and seed lawns
- “Average cost of landscaping in [city]”
- Myth-busting common misconceptions (“Do I need to water my lawn every day?”)
People want answers, not just tips.
Service Pages Are Not Optional
Have a page for every main service:
- Lawn installation
- Tree removal
- Hardscaping
- Garden design
Each should say “in [city]” to attract local search.
How To Write Content That Feels Real
- Brief intro: say what you will help them solve
- Quick list of what you cover
- Short paragraphs, not long stories
- Bite-sized tips or answer FAQs along the way
No need to sound perfect. Real examples from past clients are more believable than bold marketing promises.
How Often To Publish?
Monthly is good. Some companies post every week, but most run out of steam fast. Once per month keeps your site looking active, which search engines like.
Content Promotion For Landscaping Digital Marketing
Share your best articles and case studies in emails to past clients. Post on your business social profiles. Sometimes, local blogs or news sites pick them up, giving you a valuable local link.
What About Video Content?
Short tours of finished projects, or a quick “how to water your new lawn” tutorial, work better than you’d expect.
Finishing Thoughts
Content alone is not enough for landscape contractor leads, but it puts your business in front of motivated searchers. Do not overthink quality, focus on relevance, real info, and showing your everyday expertise. Over time, these small efforts set you apart in both landscaping SEO and client trust.
